The Walt Disney Co.'s time-share arm is trying to steer more of its customers into spending weekend nights in its resorts. Disney Vacation Club, which sells real-estate interests expressed as "points" that guests redeem for nights in its time-share resorts, last month overhauled its point structure to lower the cost of weekend nights and raise the price of weekday nights.
Disney said it is trying to spread the demand more evenly throughout the week. The company had previously required close to twice as many points for Friday and Saturday nights as it had for Sunday through Thursday nights, which had prompted particularly heavy weeknight reservations.
Friday, February 13, 2009
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